Unpacking how Ads Ranking Works @ Pinterest: Aayush Mudgal at QCon San-Francisco

At QCon SF Aayush Mudgal gave a talk on Pinterest's ad ranking strategy. Pinterest does both candidate retrieval and ranking, supported by user interaction data and what they are currently watching. They use neural networks to create embeddings for ads and users, where ads which are close to the user should be relevant. They train and deploy models on a daily basis.

ads advertising ai data deep learning embeddings machine learning ml & data engineering networks neural networks pinterest qcon qcon san francisco 2023 ranking retrieval strategy talk