May 7, 2023, 1 p.m. | Tobias Macey

Data Engineering Podcast www.dataengineeringpodcast.com

Summary


Every business has customers, and a critical element of success is understanding who they are and how they are using the companies products or services. The challenge is that most companies have a multitude of systems that contain fragments of the customer's interactions and stitching that together is complex and time consuming. Segment created the Unify product to reduce the burden of building a comprehensive view of customers and synchronizing it to all of the systems that need it. …

business cdp challenge companies consistent customer customer-data-platform customers interactions power products profiles services success summary systems understanding up to date

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