Want to Improve your Short-term Forecasting? Try Demand Sensing

When traditional forecasting approaches plateau in accuracy, how can we drive further improvements?

Introduction

Demand forecasting is a process that estimates an organization’s sales over a certain horizon in the future. Short-term demand forecasts typically look out over 1–3 months, while mid-term forecasts can range over 6–18 months. Long-term forecasts often go up to 3–5 years. Forecasting helps the business decide on what, when and how much to sell, inventory to hold, and where …

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