What is AI Washing and Why is it a Concern?

A new term has emerged, capturing the attention of industry insiders and regulators alike: AI washing. This term has been coined to describe the misleading practice of overemphasizing AI capabilities in products or services, often resulting in consumers believing that the product being paid for uses AI-powered technology. And as investments continue to pour into the AI field, AI washing is becoming a growing concern among stakeholders. This concept echoes the earlier term “greenwashing,” where companies overstated their environmental efforts. …

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