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WPP Plans to Use AI Investments to Boost Sluggish Sales Growth

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Jan. 30, 2024, 7:20 a.m. | Benoit Berthelot

Bloomberg Technology bloomberg.com

Advertising giant WPP Plc said it plans to spend about £250 million ($318 million) a year to invest in new technologies to support its artificial intelligence strategy — an effort to boost its performance for clients during sluggish sales growth.

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