YouTube ads are about to get way more effective with AI-powered neuromarketing

Junbi.ai joined the TNW for Startups programme and exhibited at a previous TNW Conference. This story was part of the programme offering; it’s written under full editorial control of TNW. Check out this year’s packages here! A few years ago, the AI-focused team at Junbi.ai conducted an insightful neuroscientific study. They invited 10 advertising creatives to bring in their favourite work. They then put the creatives in a magnetic resonance imaging (MRI) scanner to monitor brain activity and asked them …

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