Jan. 30, 2024, 11:42 p.m. | Kaya Yurieff

The Information www.theinformation.com

Before we get to Google parent Alphabet’s latest quarterly results, I wanted to highlight the news we broke earlier today that TikTok is planning to open locations in Los Angeles where creators will be able to livestream and sell products. The studios will be outfitted with camera equipment, lights and sample products available on TikTok Shop.

TikTok’s studio plans copy a strategy that has worked for Douyin, the Chinese short-video app owned by TikTok parent ByteDance, which has leveraged influencer …

ai tools alphabet creators equipment google highlight livestream locations los angeles planning products quarterly results sample studios talks tiktok tools will youtube

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