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#12: AI for CMOs series with John Dougherty, Brighton Jones
March 22, 2022, 10:15 a.m. | Paul Roetzer and Mike Kaput
The Marketing AI Show www.marketingaiinstitute.com
In this first episode in the series, Paul sits down with John Dougherty, Chief Marketing Officer at Brighton Jones. John's role spans audience segmentation, automation, branding, digital media, events, messaging, inbound marketing, demand generation, and ROI. He develops the marketing vision and strategy with the support of his martech stack. Leaning on …
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