Large language models (LLMs) can understand and generate human language. These generative AI tools are powerful and popular, with over 90% of retail and ecommerce leaders reporting using them to assist with work tasks, according to a recent Future Commerce report.
For example, LLMs can generate different versions of a product description for different types of customers—such as those interested in sustainability, price or style—helping ecommerce businesses personalize their engagement and therefore drive more revenue. LLMs received a $10.5 …