3x23: How Algorithmic Bias in ML Affects Marketing

As machine learning is used to market and sell, we must consider how biases in models and data can impact society. Arizona State University Professor Katina Michael joins Frederic Van Haren and Stephen Foskett to discuss the many ways in which algorithms are skewed. Even a perfect model will produce biased answers when fed input data with inherent biases. How can we test and correct this? Awareness is important, but companies and governments should take active interest in detecting bias …

algorithmic bias bias marketing ml