A Case for Heuristics: Why Simple Solutions Often Win in Data Science

In this defence of heuristics, I examine how simple solutions can often be the best port of call when looking to ship data science products

In 2016, Lisa Bodell — the CEO of futurethink and a top speaker at Google events — proposed that “simplicity is fast becoming the advantage of our time”. However, within the field of data science and machine learning, we can often prefer more complex solutions, that while can …

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