A General Traffic Shaping Protocol in E-Commerce. (arXiv:2112.14941v1 [cs.LG])

To approach different business objectives, online traffic shaping algorithms
aim at improving exposures of a target set of items, such as boosting the
growth of new commodities. Generally, these algorithms assume that the utility
of each user-item pair can be accessed via a well-trained conversion rate
prediction model. However, for real E-Commerce platforms, there are unavoidable
factors preventing us from learning such an accurate model. In order to break
the heavy dependence on accurate inputs of the utility, we propose …

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