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A Gentle Intro to Causality in a Business Setting
May 28, 2022, 3:48 p.m. | Giovanni Bruner
Towards Data Science - Medium towardsdatascience.com
Understanding correlation won’t help you with decision making and initiatives measurement in a business setting. A solid grasp of causality is what you need.
Photo by Evan Dennis on UnsplashWhether you are a Data Scientist dealing with Decision Science, Marketing, Customer Science, or effective A/B testing, Causal Reasoning is a top skill you should master in your career. Disentangling cause-effect relationships is typically overlooked in business and is a largely poorly understood practice. Many key decisions are taken on …
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