A guide to Predictive Lead Scoring using Machine Learning

A Guide To Predictive Lead Scoring Using Machine Learning

Lead scoring is a valuable tool while implementing a marketing strategy, and in this article, you will understand how you can do it using Machine learning.

In the article, I’m covering →

1. What is lead scoring, and why it’s important
2. Types of lead scoring
3. Understanding Data
4. Exploratory Data Analysis & Observations
5. One Hot Encoding
6. Feature Selection — RFE
7. Variance Inflation Factor
8. SMOTE — oversampling
9. Model Implementation — Logistic Regression, Hyperparameter Tuning …

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