A High-Tech Strawberry—and Our Other Favorite Fancy Fruit

By Larissa Zimberoff

As a GPU is to Nvidia, a strawberry is to Oishii: expensive, deeply coveted—and backed by enormous amounts of capital and technology.

New Jersey–based Oishii (pronounced oy-shi) operates two vertical farms that rely on robotic sensors, which collect over a million data points daily to ensure the berries grow in an environment that’s drenched with LED light. The setting mimics the pastoral conditions of co-founder Hiroki Koga’s native Japan. Koga started Oishii in 2018 after noticing that …

capital daily data farms gpu new jersey nvidia robotic sensors tech technology