A New Era of CX: How Phygital is Changing the Game

In this contributed article, Rebecca Jones, general manager of Mosaicx, delves into the evolution of customer experience (CX) and the emergence of phygital experiences. She explores the pivotal role played by AI in this shift, highlights potential pitfalls, and discusses key considerations for brands as they develop their phygital CX strategies.

ai ai deep learning analysis analytics article big data brands contributed customer customer experience cx data science emergence evolution experience game general google news feed highlights industry perspectives jones machine learning manager opinion pivotal rebecca role shift