A Quick-Reference Checklist for A/B Testing

Don’t miss any critical steps for your next experiment

So you want to run an A/B test?

It’s easy to get bogged down in the details if you’ve never run a test before or if you haven’t run an experiment in a while. That’s why I use this checklist in my role as a Data Scientist when setting up experiments at Movember.

This checklist isn’t meant to be a comprehensive guide to A/B …

a-b-testing a/b testing b testing causal inference data science experiment experimentation reference testing