A simple route optimization using Google BigQuery (and Google Maps)

A minimum effort to quickly help your offline sales team visiting potential leads

Introduction

Simple is sometimes better. Keeping things simple helps you focus more on things that matter the most, the value. You can always use fancy stuff (a better algorithm, machine learning, etc), but when you use them, it’s quite tempting to also try a bunch of irrelevant stuff that won’t increase the value of your work by that much. …

beginner bigquery data science google google-maps maps optimization route simplicity