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A Unified Framework for Campaign Performance Forecasting in Online Display Advertising. (arXiv:2202.11877v1 [cs.LG])
Feb. 25, 2022, 2:11 a.m. | Jun Chen, Cheng Chen, Huayue Zhang, Qing Tan
cs.LG updates on arXiv.org arxiv.org
Advertisers usually enjoy the flexibility to choose criteria like target
audience, geographic area and bid price when planning an campaign for online
display advertising, while they lack forecast information on campaign
performance to optimize delivery strategies in advance, resulting in a waste of
labour and budget for feedback adjustments. In this paper, we aim to forecast
key performance indicators for new campaigns given any certain criteria.
Interpretable and accurate results could enable advertisers to manage and
optimize their campaign criteria. …
advertising arxiv campaign forecasting framework performance
More from arxiv.org / cs.LG updates on arXiv.org
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