A Usage-centric Take on Intent Understanding in E-Commerce

arXiv:2402.14901v1 Announce Type: new
Abstract: Identifying and understanding user intents is a pivotal task for E-Commerce. Despite its popularity, intent understanding has not been consistently defined or accurately benchmarked. In this paper, we focus on predicative user intents as "how a customer uses a product", and pose intent understanding as a natural language reasoning task, independent of product ontologies. We identify two weaknesses of FolkScope, the SOTA E-Commerce Intent Knowledge Graph, that limit its capacity to reason about user intents …

abstract arxiv commerce cs.ai cs.cl customer e-commerce focus natural paper pivotal product type understanding usage