A/B Testing - Jakob Graff

We talked about:

• Jakob’s background


• The importance of A/B tests


• Statistical noise


• A/B test example


• A/B tests vs expert opinion


• Traffic splitting, A/A tests, and designing experiments


• Noisy vs stable metrics – test duration and business cycles


• Z-tests, T-tests, and time series


• A/B test crash course advice


• Frequentist approach vs Bayesian approach


• A/B/C/D tests


• Pizza dough

Links: 

• Jakob's LinkedIn: https://www.linkedin.com/in/jakob-graff-a6113a3a/


• Product Analyst role at Inkitt: https://jobs.lever.co/inkitt/d2b0427a-f37f-4002-975d-28bd60b56d70

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