A/B testing strategies for outbound calling campaign

Looking for advice on my current project. I am supporting a sales team responsible for direct customer outreach via outbound calling. This is a newly established team trying to enroll customers in a brand new service (launched two weeks ago.)

Currently, the sales team operates off a pre-sorted list of prospects ranked high to low according to each prospect's expected lifetime value. The sales team works down the list sequentially. We are considering other ways to rank prospects in order …

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