A/B testing under Interference with Partial Network Information

arXiv:2404.10547v1 Announce Type: new
Abstract: A/B tests are often required to be conducted on subjects that might have social connections. For e.g., experiments on social media, or medical and social interventions to control the spread of an epidemic. In such settings, the SUTVA assumption for randomized-controlled trials is violated due to network interference, or spill-over effects, as treatments to group A can potentially also affect the control group B. When the underlying social network is known exactly, prior works have …

abstract a/b testing arxiv b testing control cs.lg epidemic information interference media medical network social social media testing tests type