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Ad holding company Omnicom plans to acquire Flywheel, the digital commerce arm of UK-based B2B media, events, and analytics company Ascential, for ~$835M (Megan Graham/Wall Street Journal)
Oct. 30, 2023, 10:25 a.m. |
Techmeme www.techmeme.com
Megan Graham / Wall Street Journal:
Ad holding company Omnicom plans to acquire Flywheel, the digital commerce arm of UK-based B2B media, events, and analytics company Ascential, for ~$835M — Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon
analytics arm b2b commerce digital events flywheel media part street wall street wall street journal
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