Adobe launches GenStudio to let brands create content and measure its performance using generative AI, underpinned by promises of brand safety (Frederic Lardinois/TechCrunch)

Frederic Lardinois / TechCrunch:

Adobe launches GenStudio to let brands create content and measure its performance using generative AI, underpinned by promises of brand safety  —  Brands want to use generative AI to personalize their marketing efforts — but they are also deathly afraid of AI going off message and ruining their brand.

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