March 26, 2024, 4:34 p.m. | Jess Weatherbed

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Adobe is courting enterprise customers with its new GenStudio platform. | Illustration by Alex Castro / The Verge

Adobe has announced a new AI-powered ad creation platform that aims to make it easier to use the company’s generative AI tools for building marketing campaigns. The new GenStudio application was introduced on Tuesday during Adobe’s Summit event, alongside an AI assistant for Adobe Experience and updates around Adobe’s Firefly generative AI model.


GenStudio effectively serves as a centralized hub for promotional …

adobe advertisers ai-powered ai tools alex application building campaigns customers enterprise factory generative generative ai tools illustration marketing marketing campaigns platform the company tools

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