Advanced Analytics and AI in Predicting E-commerce Customer Behavior

The genesis of e-commerce marked a revolutionary shift in how transactions are conducted, eradicating geographical barriers and setting the stage for the digital economy. However, as the digital marketplace burgeons, so does the complexity of consumer interactions. Amidst this complexity, advanced analytics and AI emerge as beacon technologies, crucial for navigating the vast ocean of customer data, discerning patterns, and predicting future purchasing behaviors. Their deployment is not just an advantage; it's a necessity for businesses aiming to remain competitive …

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