Web: https://towardsdatascience.com/ai-ethics-conflicting-visions-of-algorithmic-personalization-d04a2e06c0f9?source=rss----7f60cf5620c9---4

Jan. 12, 2022, 2:22 p.m. | Travis Greene

Towards Data Science - Medium towardsdatascience.com

Opinion

Personalization as a tool for optimal control or human emancipation?

Photo by Kalea Jerielle on Unsplash

In what is perhaps an ironic but nevertheless predictable shift, the self-expression, freedom, and mutually-beneficial collaboration promised by the adaptive web and Web 2.0 technologies in the early 2000s have been one-sidedly co-opted by corporate interests. During this gradual co-optation process, contentious assumptions of economic theory were introduced into personalization research, with little critical pushback.

Ostensibly personalization is a suite of technologies designed to filter out irrelevant information and provide recommendations adapted to …

ai ai ethics data science ethics freedom machine learning personalization

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