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AI Ethics & Conflicting Visions of Algorithmic Personalization
Personalization as a tool for optimal control or human emancipation?Photo by Kalea Jerielle on Unsplash
In what is perhaps an ironic but nevertheless predictable shift, the self-expression, freedom, and mutually-beneficial collaboration promised by the adaptive web and Web 2.0 technologies in the early 2000s have been one-sidedly co-opted by corporate interests. During this gradual co-optation process, contentious assumptions of economic theory were introduced into personalization research, with little critical pushback.
Ostensibly personalization is a suite of technologies designed to filter out irrelevant information and provide recommendations adapted to …