AI Ethics & Conflicting Visions of Algorithmic Personalization

Opinion

Personalization as a tool for optimal control or human emancipation?

In what is perhaps an ironic but nevertheless predictable shift, the self-expression, freedom, and mutually-beneficial collaboration promised by the adaptive web and Web 2.0 technologies in the early 2000s have been one-sidedly co-opted by corporate interests. During this gradual co-optation process, contentious assumptions of economic theory were introduced into personalization research, with little critical pushback.

Ostensibly personalization is a suite of technologies designed …

ai ai ethics data science ethics freedom machine learning personalization