AI-generated content creating reliability concerns for Google Search

Generative AI technology, particularly Chat GPT, is raising concern for the future of Google search. Despite a recent algorithm update, experts have noticed an increase in spam and low-quality content ranking prominently on Google's search results. This raises doubts about Google's ability to provide reliable search results in the era of generative AI. Google heavily relies on ad revenue from search engine results pages (SERPs), making it crucial for the company to deliver trustworthy results. Google's struggle to distinguish between …

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