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Algorithmic PPC Management
Web: https://dataskeptic.com/blog/episodes/2022/algorithmic-ppc-management Audio: https://traffic.libsyn.com/secure/dataskeptic/algorithmic-ppc-management.mp3?dest-id=201630
Effectively managing a large budget of pay per click advertising demands software solutions. When spending multi-million dollar budgets on hundreds of thousands of keywords, an effective algorithmic strategy is required to optimize marketing objectives.
In this episode, Nathan Janos joins us to share insights from his work in the ad tech industry.