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All you should know about AB testing
May 27, 2022, 4:03 p.m. | Andrii Shchur
Towards Data Science - Medium towardsdatascience.com
All steps you should know to run the AB test correctly.
In the rapidly changing data world, AB testing is a tool that helps the Product team test hypotheses and makes data-driven decisions rather than intuition.
Photo by Joyce McCown on UnsplashLet’s start with the definition of AB testing.
AB testing — is a set of marketing and statistical research method in which a control group of items is compared with a set of test groups in which one …
ab a/b testing analytics product design product management statistics testing
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