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Amazon Adds AI Shopping Companion Named Rufus to Retail Store

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Feb. 1, 2024, 8:37 p.m. | Matt Day, Spencer Soper

Bloomberg Technology bloomberg.com

Amazon.com Inc. is adding an artificial intelligence shopping companion to its retail store in an effort to help shoppers comparison shop and seek answers to queries more complicated than a keyword search.

amazon amazon.com artificial artificial intelligence companion comparison intelligence nms:amzn retail search shopping store

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