Amazon Cranks Up Its AI Euphoria

Amazon’s artificial intelligence growth is a sight to behold. No, the company didn’t report how much money it’s making from AI, and it probably won’t anytime soon. We’re talking about the expanded use of AI buzzwords in its earnings release. References to Bedrock and CodeWhisperer—two generative AI products from Amazon—rose 67% and 200% in the third-quarter release compared to the second quarter, while mentions of Anthropic—the hot AI startup Amazon recently invested in—quadrupled. 

We’re teasing! But also not: Amazon is …

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