Amazon is encouraging sellers to use AI-generated product listings

Amazon is launching a new AI tool that generates product listings for sellers. The feature uses a large language model (LLM) “trained on large amounts of data” to make it faster and simpler for vendors to describe their products. The company describes the tool as distilling the “significant work” of creating titles, bullet points and descriptions down to “just one step.”

Amazon says its Generative Listing Content tool only requires sellers to provide a brief product description in a few …