An Insight of Marketing Analytics

Introduction

Many industry-leading companies are already using data science to make better decisions and to improve their marketing analytics. With the expanded industry data, greater availability of data sources, and lower storage and processing costs, an organization can now masticate large volumes of frequently granular data with the help of several data science procedures and leverage it to create composite models, deliver modern tasks, and obtain important consumer acumens with higher accuracy. Using data science principles in marketing analytics is …

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