Announcing Forrester’s Embedded Conversation Automation Landscape for B2B Marketing

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks.  B2B marketing organizations leverage conversation automation solutions (CAS) to better understand and enable buyers, customers, and internal teams by integrating signal-responsive conversations into existing workflows, tactics, and content experiences that span the full customer lifecycle. Conversation automation is quickly becoming integral […]

age of the customer ai insights automated automation b2b b2b marketing chatbots content strategy and operations conversation conversational conversational ai conversations customer customer engagement customers embedded forrester landscape lifecycle marketing marketing technology marketing technology (martech) organizations signal solutions stacks tactics technology virtual agents workflows