Feb. 28, 2024, 3:16 a.m. | Mark Gurman

Bloomberg Technology bloomberg.com

In abandoning plans for a self-driving car, Apple Inc. is giving up on billions in potential revenue and the dream of selling what one executive called “the ultimate mobile device.” The hope is that other big bets — including generative AI and mixed-reality headsets — can make up the difference.

apple apple inc big car driving executive generative giving headset headsets mixed mobile mobile device nms:aapl reality revenue self-driving self-driving car selling

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