April 28, 2024, 12:15 p.m. | Mark Gurman

Bloomberg Technology bloomberg.com

Apple’s top rivals are revamping their strategies for smartphones and headsets in a sign they smell an opportunity. Also: The new iPad Pro will usher in Apple’s shift into AI hardware; new details emerge on iOS 18 and the company’s AI plan; and the Vision Pro’s lead marketer retires.

ai hardware apple challenge hardware headsets ios ios 18 ipad iphone nms:aapl nms:googl nms:meta retool shift smartphones strategies the company vision vision pro will

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