Feb. 27, 2024, 7:14 p.m. | Emma Roth

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Illustration by Nick Barclay / The Verge

Apple has halted its long-rumored “Project Titan” work on developing an electric car, according to Bloomberg. The company reportedly announced the news internally on Tuesday and said many people in the 2,000-person team behind the car will shift to generative AI efforts instead.


Apple chief operating officer Jeff Williams and Kevin Lynch, a vice president in charge of the project, informed employees of the project’s discontinuation, Bloomberg reports. The outlet …

apple bloomberg car chief operating officer electric generative illustration nick people person project project titan shift team the company titan tuesday will work

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