Applications of differential equations to business analytics?

Recently have been diving into progressions of business analytics and stumbled across an interesting article from 2001, where an individual modeled the dynamics of box office/cinema industry. Wanted to share that article and bring a few questions to r/datascience.

How come we don’t witness these types of business modeling efforts (maybe in conjunction with KPIs) to analytics?
Is it because it’s too mathematical? Not useful enough? Too rigid?



[https://sites.oxy.edu/ron/research/edwardsbuckmirepaper.pdf](https://sites.oxy.edu/ron/research/edwardsbuckmirepaper.pdf)

analytics applications business business analytics datascience