Better churn prediction

Better Churn Prediction

To churn or not churn — what is the real question?

One of the main topics I’ve been working on through the years is churn. Churn reduction is a top priority for many companies and correctly identifying it’s root causes can greatly improve their bottom line.

Considering how well known and appreciated the churn problem is I’m often perplexed by how badly it is modeled in practice.

Churn is often formulated as …

churn churn-prediction data science machine learning prediction survival-analysis