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Big companies use AI-generated ads because they’re cheap
Creating an ad can be tricky and costly, and more brands see generative AI as a means to make that process less painful.
Reuters reported large advertising agencies like WPP and multinational corporations like Unilever look to generative AI to cut marketing costs while making more ads.
WPP clients Nestlé and Mondelez, makers of Oreo and Cadbury, used OpenAI’s DALL-E 2 to make ads. One ad …