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Black Friday Shoppers Set Online Spending Record, Adobe Says

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Nov. 25, 2023, 4:58 p.m. | Alicia Diaz

Bloomberg Technology bloomberg.com

Black Friday shoppers spent a record $9.8 billion online in the US, Adobe Analytics reported, offering a positive sign for retailers facing lackluster sales forecasts for the holiday season.

adobe analytics billion holiday season positive retailers sales set spending

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