BMW turns inward for CES, announcing new gaming, streaming, AR, and AI features

After back-to-back years of bringing unique, compelling concepts to the floor of the Consumer Electronics Show, BMW is turning inward in 2024 and focusing on the interior of the vehicle — namely, the types of technology and media content the automaker thinks its customers will want to interact with as they drive their high-priced, high-powered vehicles into the future.

In a statement, Frank Weber, chief technology officer and member of the board of management responsible for BMW Group development, …

ai features bmw ces concepts consumer consumer electronics consumer electronics show customers electronics features gaming media show streaming technology technology and media types will