Breaking Down Customer Lifetime Value: A Step-by Step Shopify Example

In this video I'm going to show you how you identify valuable customer segments by breaking down customer lifetime value data. This will allow you to zoom on the type of customer you need to target to grow faster and become more profitable.

I'm going to use Shopify as an example, but this type of analysis can be done for any Ecommerce platform.

How to estimate Ecommerce CLV:
https://youtu.be/486x8ccQThE

How to extract customer and order data from the Shopify GraphQL …

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