Building a Single Customer View Using Open-Source Tools and Databricks

A scalable data quality and record linkage workflow enabling customer data science

Introduction

A single customer view is a comprehensive representation of a customer’s data across all interactions with a business. It combines data from multiple sources, such as purchases, interactions with websites, social media, email enquiries, feedback, and any other data sources, into a single record per unique customer [1]. Once achieved a single customer view offers many opportunities for targeted marketing, improved customer retention and maximising customer lifetime …

azure databricks pyspark record-linkage