Business Objectives and KPIs with Michael Berk

Want to know how businesses are measuring their success nowadays? In this episode, Ben talks with Michael Berk about how businesses are leveraging numerous performance metrics to stay on top of their game. The two emphasize what your FIRST step should be, why A/B testing is not just for marketers, and the “elephant in the room” that determines how KPIs should be integrated.
“It’s the chicken or the egg problem. It’s important to think about what model you’ll potentially use …

business