California businesses facing strict AI regulations to protect privacy

California is advancing regulations on the use of artificial intelligence (AI) by businesses, with the aim of protecting personal privacy. The rules, which apply to companies with annual revenues exceeding $25 million or processing data from over 100,000 Californians, require businesses to notify individuals before using AI and prohibit discrimination against those who opt out of interacting with AI models. The regulations also demand risk assessments by employers or contractors to evaluate the performance of AI technology. However, organizations have …

aim ai regulations apply artificial artificial intelligence businesses california companies data discrimination intelligence privacy processing protect regulations rules