Can you please help me to find books or detailed articles on MMM?

Hi guys,

First off:

* Apologies if this is the wrong sub for this question.
* Apologies if this question sounds confusing. I do not understand the CPG domain.
* Sorry for the long post.

**Background**

One of our CPG client's Data Science team has partnered with several different teams for several different solutions which ideally could and should have been done by a single Data Science team. And because of this, the modelling results do not match amongst the …

articles books datascience