Causal Analysis of Customer Churn Using Deep Learning. (arXiv:2304.10604v1 [cs.LG])

Customer churn describes terminating a relationship with a business or
reducing customer engagement over a specific period. Two main business
marketing strategies play vital roles to increase market share dollar-value:
gaining new and preserving existing customers. Customer acquisition cost can be
five to six times that for customer retention, hence investing in customers
with churn risk is smart. Causal analysis of the churn model can predict
whether a customer will churn in the foreseeable future and assist enterprises
to identify …

acquisition analysis arxiv business churn cost customer customer acquisition customer engagement customers deep learning effects engagement enterprises five future identify investing marketing market share relationship retention risk roles six smart strategies value